The development and use of AIS must be compatible with maintaining social and cultural diversity and must not restrict the scope of lifestyle choices or personal experiences.

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1) AIS development and use must not lead to the homogenization of society through the standardization of behavior and opinions. 2) From the moment algorithms are conceived, AIS development and deployment must take into consideration the multitude of expressions of social and cultural diversity present in the society. 3) AI development environments, whether in research or industry, must be inclusive and reflect the diversity of the individuals and groups of the society. 4) AIS must avoid using acquired data to lock individuals into a user profile, fix their personal identity, or confine them to a filtering bubble, which would restrict and confine their possibilities for personal development — especially in fields such as education, justice, or business. 5) AIS must not be developed or used with the aim of limiting the free expression of ideas or the opportunity to hear diverse opinions, both being essential conditions of a democratic society. 6) For each service category, the AIS offering must be diversified to prevent de facto monopolies from forming and undermining individual freedoms.

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